Disney has introduced the Office of Technology Enablement, a dedicated unit designed to advance artificial intelligence (AI) and mixed reality (XR) technologies. This new division, which will expand to around 100 employees, will oversee innovative projects across Disney’s film, television, and theme park segments. The goal is to synchronize various AI and XR initiatives with Disney’s broader tech strategy while fostering a decentralized approach to development.
As Disney increases its focus on augmented reality (AR) and virtual reality (VR), the company is set to compete with top tech players by delivering immersive experiences to audiences worldwide. Enhanced research and development within Disney’s theme park innovation branch will be central to creating next-generation entertainment. This strategic reshaping of Disney’s tech leadership underscores a commitment to pioneering advanced technology, further positioning Disney at the forefront of AI- and XR-driven entertainment.
